Winners of 2002 Aesculapius Awards

For television PSAs: Boneville Communications — "Dad's Horses"
For radio PSAs: Epilepsy Foundation — "Entitled to Respect"
For WWW sites: Porter Noveli/CDC — "Powerful Bones, Powerful Girls" — http://www.cdc.gov.powerfulbones

Bonneville Communications, Salt Lake City, UT, received the top honor for their television PSA, entitled Dad’s Horses, produced for Huntsman Cancer Institute. Targeted towards the loved ones of cancer sufferers, the PSA was developed to increase awareness of the Huntsman Cancer Institute’s cancer information resources.

Epilepsy Foundation, Landover, MD, received the top honor for their radio PSA, Entitled to Respect, produced by Ogilvy Public Relations Worldwide. Targeted towards teenagers (ages 13-19 years) who do not have epilepsy, the PSA was developed with the message that everyone is entitled to respect.

Powerful Bones. Powerful Girls, The National Bone Health Campaign website developed and maintained by Porter Novelli, under contract with the DHHS Office of Women’s Health and Centers for Disease Control and Prevention, received the top honor for www.cdc.gov/powerfulbones. Targeted towards young girls (ages 9-12 years), the website was designed to motivate preteen girls to adopt bone-healthy behaviors (adequate calcium consumption, weight-bearing physical activity, etc).

Winners of the Award of Excellence for television PSAs included:

Winners of the Award of Excellence for radio PSAs included:

Winners of the Award of Excellence for health-related WWW sites included:

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